13 Finest TikTok Ideas & Tips in 2023, In accordance with HubSpot’s Social Crew + Marketer Knowledge

On TikTok, anybody can go viral. However attributable to its quirky nature, it is usually essentially the most inventive or foolish movies that skyrocket.

To extend your possibilities of being seen, there are a number of suggestions and tips we suggest you strive. 

Download Now: The 2023 State of Social Media Trends [Free Report]

From leveraging trending audio to inexperienced display screen results, learn on to find the 13 greatest TikTok tips, in accordance with HubSpot’s Social Crew.

1. Discover the appropriate area of interest.

“The algorithm favors niches. If you get site visitors based mostly on a selected model or sort of content material, movies outdoors of that received’t carry out as properly,” Nicole Phillip, Social Media Lead on the Hustle, informed me.

In fact, discovering the appropriate area of interest is not really easy. It’s a must to discover the candy spot between the content material that works in your model and the content material that your viewers finds precious.

To strike this stability, Phillip suggests experimenting with various kinds of content material to see what resonates — after which keep it up.

Instance: Mia Swinehart from Gathered Vitamin

Content material creator and registered dietician Mia Swinehart has constructed a loyal viewers (500K+ sturdy) by sharing health-conscious, balanced, and predominantly plant-based recipes.

Whereas her viewers has come to like her recipe movies, she additionally explores totally different angles inside her area of interest — like grocery hauls and meal prep hacks — to maintain her content material contemporary whereas staying true to her model identification.

2. Do not delete low-performing movies.

You publish a video considering it would get 1,000,000 likes. As a substitute, it disappears into the TikTok void, leaving you with nothing to point out in your exhausting work. Your intestine response is to delete it, however Phillips has a unique take.

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“Don’t be discouraged by low efficiency, particularly at first. It takes some time for the algorithm to feed you to the appropriate group of individuals and so that you can discover your footing earlier than one thing takes off.”

Phillips additionally factors out that virality usually occurs if you least anticipate it, so watch out when deleting movies. “Don’t delete low performing movies since you by no means know when the algorithm may decide it up and serve it to the appropriate viewers.”

3. Submit on the proper time.

In accordance with HubSpot’s 2023 Social Media Traits Report, listed below are the very best occasions to publish on TikTok:

Screenshot 2023-07-24 at 2.38.14 PMTake into account that each viewers is totally different, so it is value checking your analytics to see when your viewers is most lively. You are able to do this by navigating to your profile, hitting the three traces within the top-right nook, and tapping “Creator Instruments.”

Then, faucet “Analytics.” This opens a dashboard together with your follower progress, video views, likes, feedback, and shares.

4. Sew top-performing or related movies.

The Sew instrument allows you to mix one other video on TikTok with the one you are creating. It is one other method to collaborate with different TikTokers and increase your attain.

Begin by in search of top-performing movies in your area of interest. You are able to do this by utilizing the search bar and typing key phrases referring to your model. Or, test if any movies instantly point out your model.

When you discover a video to sew, faucet the Share icon on the right-hand facet.

TikTok tricks: stich toolThen, faucet Sew. This may open an modifying instrument the place you may choose 5 seconds of the video to make use of in yours.

TikTok tricks: stiching

Let us take a look at stitching in motion with an instance from Puma.

Instance: Puma

In case you are out of the loop, latte artwork is a big deal on TikTok — amassing over 2.4 billion views. When one person put the Puma brand on high of a steaming cup of espresso, the model determined to affix the motion by “stitching” the unique video and trying to recreate it.

This can be a nice instance of a model collaborating with its viewers and leveraging user-generated content material.

5. Use the inexperienced display screen impact.

TikTok has an entire library of filters and results, however one stands out from the remaining: the inexperienced display screen impact.

Like a standard inexperienced display screen, this impact permits you to keep on-screen whereas totally different photos seem within the background. It provides an entire new stage of storytelling by incorporating visible aids.

TikTok trick: green screen effect

This filter is good for explaining subjects, offering suggestions, or at any time when visuals may complement your story.

For example, suppose you are a health influencer. You could possibly clarify the right type of an train by referencing photographs within the background. On this case, the background visuals improve your commentary fairly than distract from it.

Instance: Levi’s

Utilizing the inexperienced display screen impact, Levi’s recommends totally different denims utilizing product photographs within the background. Viewers can simply comply with alongside, and seeing photos of the denims might pique their curiosity.

6. Leverage trending audio.

88% of TikTok customers say sound is crucial to the TikTok expertise. It grabs folks’s consideration and provides taste to your content material. And for a lot of customers, it is the place to begin for creating a terrific video.

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TikTok trick: Creative Center

Unsure what sounds are trending proper now? TikTok’s Inventive Middle ranks the preferred music and audio clips every day. You may even filter the outcomes by area, which is useful in case your viewers is in a unique location from yours.

Instance: Duolingo

Duolingo is a fan favourite on the platform, particularly for its humorous, fashionable, and typically chaotic movies that includes its mascot, Duo the Owl. Duo might be seen dancing to common songs and performing in skits that incorporate common audio clips, like within the instance beneath.

7. Attempt vlog-style movies.

Vlog-style movies really feel extra private and intimate — which could clarify why they’re so common on TikTok.

These movies usually embody a number of clips tied along with a voiceover describing the collection of occasions. It is extremely participating and lets viewers really feel like they’re residing in your footwear.

Instance: Netflix

This instance exhibits Netflix utilizing the vlog model to take its viewers on a journey. Whereas most of us will not stroll a pink carpet in our lifetime, we will nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It is also an effective way to showcase “behind the scenes” content material.

8. Incorporate each area of interest and trending hashtags.

Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one method to get there.

Including hashtags in your description provides your movies a greater likelihood of being seen, permitting you to drive discoverability, construct model consciousness, and lengthen your attain. However how are you going to do it?

This may occasionally sound counterintuitive, however solely concentrating on common hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. However, area of interest hashtags have fewer folks trying to find them, however those that do are extremely engaged and .

For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.

TikTok Hashtags (1)A well-rounded hashtag technique ought to embody each area of interest and common hashtags. Check out the instance beneath.

Instance: Dunkin’

Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates a wide range of hashtags to achieve extra folks.

For example, the video beneath makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.

9. Reply to feedback with video.

On TikTok, virtually each model has the identical aim: to attach with its viewers.  Usually, that connection varieties within the remark part. It is the place viewers go to ask questions and share opinions.

However as an alternative of replying to a remark with textual content, now you can reply with one other video. This means that you can dive deeper into subjects, reply questions, and hold your viewers coming again for extra. 

Instance: Glossier

When a TikTok person requested Glossier learn how to use considered one of its merchandise, the model did not miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.

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10. Add worth with “How To” TikToks.

“How To” movies and tutorials are a straightforward manner to supply worth to TikTok viewers with out sounding overly promotional. Plus, positing your self as an skilled or authority in your area of interest retains your model, merchandise, and/or providers top-of-mind for viewers.

For example, for those who’re a journey model, you might movie movies of must-see points of interest, restaurant suggestions, and journey suggestions — like the instance beneath.

Instance: Journey + Leisure

Journey + Leisure supplies all of the content material you must “kick your wanderlust into excessive gear.” From lodge suggestions to pictures suggestions, the model has you lined, positioning itself as a gold mine of recommendation for the journey obsessed.

11. Depart a CTA in your description and/or feedback.

Want extra engagement? Typically, it is so simple as asking for it.

The final word aim of a CTA is to influence customers to do one thing — comply with your TikTok web page, go to your web site, go away a remark, and so forth. So ask your self, what do I would like my viewers to do? No matter you select, it ought to assist you to transfer nearer to your main aim (i.e., drive web site site visitors, improve model consciousness, and many others.).

Your description and remark part are prime actual property for CTAs. Use this space to ask questions, encourage customers to comply with you, or drive site visitors to your web site, weblog, or different social channels (ex., “Extra recommendations on my weblog, hyperlink in bio!”). 

On high of that, for those who’re operating advertisements, we suggest utilizing a advertising and marketing integration instrument, akin to LeadsBridge, to sync all of your lead information to your CRM.

Instance: Fenty Magnificence

On this TikTok, Fenty Magnificence exhibits alternative ways to make use of considered one of its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).

12. Add subtitles to your movies.

In 2021, TikTok grew to become extra accessible with the introduction of auto captions. Though you may manually add captions — which permits for higher flexibility to mess around with textual content colour and font — you may as well use the Captions instrument. With only a click on, you may generate subtitles in your movies, permitting others to learn or hearken to your content material.

TikTok captionsPicture Supply

By including subtitles, you make your movies totally accessible, which suggests you may attain a good wider viewers. Plus, it additionally helps viewers who wish to browse TikTok however cannot flip the sound on.

Instance: Components 1

In the event you’re into automotive racing, there is a good likelihood Components 1’s TikTok is in your radar. 
However have you ever ever seen how usually they add subtitles to their movies?

Take the instance beneath, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And for those who mute your telephone, you may nonetheless comply with alongside with out skipping a beat.

13. Discover top-performing movies in your area of interest for inspiration.

Essentially the most profitable movies on TikTok are inventive, out-of-the-box, and infrequently quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.

Begin by typing key phrases referring to your model within the search bar. Then, click on the filter icon and choose “Most appreciated.” This may populate TikTok movies which have gone viral utilizing that particular key phrase.

TikTok trick: Stitch

As soon as you’ve got recognized some top-performing movies, brainstorm methods to recreate them whereas including your personal spin. 

Again to You

TikTok is a unusual platform, and types prepared to get inventive see essentially the most success. In the event you’re new to TikTok, begin with the information on this article — and provides your self room to experiment with totally different movies, filters, and ideas.

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