In line with Hubspot Weblog Analysis, 44% of entrepreneurs at the moment leverage TikTok.
Because the short-form video platform continues to develop, some manufacturers are struggling to determine the place they slot in. In reality, a 2022 report by InVideo reveals that round 50% of manufacturers like Google and IKEA nonetheless aren’t leveraging the platform.
On this article, we’ll cowl the highest TikTok developments at a model advertising degree, tips on how to discover developments on the platform, and ideas for becoming a member of them.
High TikTok Developments
1. Extra companies are exploring the platform.
In line with HubSpot Weblog Analysis, TikTok is the primary platform entrepreneurs are rising their investments in for 2022.
For a very long time, companies didn’t take TikTok severely. They noticed it as a platform for Gen-Z to make brief, humorous movies.
Nonetheless, when its reputation (and consumer development) peaked in 2020, companies gave it a re-evaluation.
In the present day, entrepreneurs say it’s the fourth best social media platform behind Instagram, FB, and YouTube. That places it forward of established platforms like Twitter and Pinterest.
What makes TikTok particular is its skill to construct group. In reality, 78% of customers agree that the most effective manufacturers on TikTok are ones that work along with customers, in line with TikTok’s 2021 “What’s Subsequent” report.
The report additionally discovered 67% of customers really feel impressed to buy even once they weren’t initially planning to.
Manufacturers are beginning to notice that whereas customers could first go on the platform for humorous movies, they keep for the authenticity and group constructing – that are nice pillars for model loyalty.
2. TikTok customers are consuming much less of different content material.
What would you do along with your viewers’s undivided consideration?
In line with Kantar analysis, 46% of customers have interaction with content material on the platform with out every other distractions.
Extra particularly, 41% of Gen Z TikTok customers say they hearken to fewer podcasts after becoming a member of TikTok and 33% say they watch much less TV.
That is an unimaginable alternative for social media entrepreneurs to capitalize on this consideration to reel of their viewers and drive extra engagement.
3. Sounds are extra vital than hashtags.
On no different social media platform does sound play such a pivotal function.
88% of individuals on TikTok report that the sound on the platform is central to the general app expertise, in line with TikTok’s “What’s Subsequent” report.
The report additionally revealed that sounds noticed 47% increased video view charges on 2021 from the “For You” web page when in comparison with hashtags.
Moreover, Invideo’s TikTok Model Advertising Report discovered that 80% of the highest movies had music, with upbeat songs being the preferred TikTok music alternative by far.
With this in thoughts, manufacturers ought to prioritize using sounds when posting on the platform. Whereas hashtags are efficient in serving to you attain your target market, selecting the best sound will seemingly be more practical.
Learn how to Discover TikTok Developments
1. The “Uncover” Tab
Top-of-the-line methods to search out developments on Tiktok is thru the “Uncover” tab.
On this tab, you’ll be able to scroll by in style sounds, hashtags, and matters together with a preview of the highest movies throughout the class.
It’s also possible to see what number of movies fall inside that class, which supplies you an perception into which developments are rising and which of them have already blown up.
2. The “For You” Web page
TikTok’s “For You” web page is like Instagram’s Discover web page. It seems to be totally different for each consumer based mostly on the content material they have interaction with probably the most.
With that stated, it’s additionally the place trending matters make their rounds.
If a video has a whole bunch of hundreds of likes or views, it’s value digging a bit to see if it’s associated to a specific development. Your first step must be checking the sound, positioned on the underside left nook of the video.
When you click on on it, you’ll see the title of the music, the variety of movies that use it, and scroll to see the movies that function it. With all this data, you’ll know the way in style a sound is and the way different customers are leveraging it.
3. The “Search” Tab
TikTok’s search tab is one other nice strategy to uncover new developments.
Earlier than you begin typing within the search bar, TikTok auto-populates steered searches based mostly on trending matters.
All you need to do is then click on on related searches and see what movies have been created surrounding these matters.
4. The #TrendAlert Hashtag
Now, let’s say you leverage all of the methods talked about above and also you’re nonetheless struggling to determine developments.
Nicely, there are a ton of customers on TikTok who’re already on high of it. All you need to do is observe them or the hashtag #TrendAlert.
@strategisewithcare #socialmediamanageruk #trendalert #contentcreatortips #smallbusinesstips_ #trendpredictions #trendingnow #tiktoktips #trendalert2022 #contentideas ♬ unique sound – Betelgeusethestar
As proven within the video, you’ll be able to leverage this hashtag to find new developments and tips on how to use them.
Learn how to Do TikTok Developments
1. Bounce in early.
The factor about developments is that they arrive and go in a short time. In the event you don’t leap in early, you may miss the boat altogether.
So, as quickly as you determine a TikTok development you wish to take part in, begin brainstorming some concepts.
Remember that you don’t want fancy videography to succeed on the platform. Usually, all it takes is a few artistic considering, good lighting, some lip-syncing expertise, and a telephone.
Authenticity is crucial on a platform like TikTok. In the event you preserve that on the forefront, your odds of success are that a lot increased.
2. Discover a relatable angle.
On TikTok, you solely have as much as three minutes to make an impression however chunk of movies that go viral are 30 seconds or much less.
This implies you may have a brief ramp-up interval to get viewers to cease and watch your video. A technique to do that? Create relatable content material.
@thelipbar I imply… it’s onerous to withstand our #fastface make-up system 😍 #thelipbar #easymakeup #vegan #vegancosmetics #fyp #foryou ♬ unique sound – Makayla
Take into consideration the challenges your viewers faces on a day-to-day. That’s an ideal place to get inspiration from.
It’s also possible to get impressed by your opponents and the content material they’re creating.
3. Know when to bow out.
Each day, there’s a brand new TikTok development.
With this in thoughts, not each development is value becoming a member of in. This could possibly be as a result of it doesn’t align along with your model voice and values, or since you missed the boat.
Regardless of the cause, keep away from becoming a member of developments lengthy after they’ve peaked. At that time, customers could also be over the development and actively keep away from it. It may additionally make your model appear out of contact.
TikTok developments are all the time evolving. In the event you leverage the instruments talked about right here, you’ll be able to be a part of the developments as they occur and attain an ever-growing viewers.